{"id":1208,"date":"2018-11-11T22:06:16","date_gmt":"2018-11-11T22:06:16","guid":{"rendered":"https:\/\/www.foundla.org\/new\/?page_id=24"},"modified":"2020-11-07T00:44:46","modified_gmt":"2020-11-07T00:44:46","slug":"why","status":"publish","type":"page","link":"https:\/\/www.foundla.org\/new\/why\/","title":{"rendered":"Why"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.6.2&#8243; background_image=&#8221;https:\/\/www.foundla.org\/new\/wp-content\/uploads\/2020\/09\/dillon-shook-557550-unsplash-980&#215;653-1.jpg&#8221; min_height=&#8221;350px&#8221; custom_padding=&#8221;0px||0px|||&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.6.2&#8243; background_color=&#8221;#ccd7dd&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0)&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;30px||30px|||&#8221;][et_pb_row module_class=&#8221;ai-text-overlay&#8221; _builder_version=&#8221;4.6.2&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.foundla.org\/new\/wp-content\/uploads\/2020\/09\/Full-Width-Slash.png&#8221; background_size=&#8221;initial&#8221; custom_padding=&#8221;40px||40px|||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.1&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|300|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#808080&#8243; header_font_size=&#8221;26px&#8221; header_line_height=&#8221;1.7em&#8221; header_2_font=&#8221;||||||||&#8221; width=&#8221;65%&#8221; module_alignment=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; header_2_line_height=&#8221;1.4em&#8221;]<\/p>\n<h2 class=\"et_pb_module_header et-fb-editable-element et-fb-editable-element__editing\" data-shortcode-id=\"1.0.0.0-1601072772362\" data-quickaccess-id=\"header\" contenteditable=\"true\" style=\"text-align: center;\">Local businesses build strong communities. They create jobs, connect neighbors, and contribute to the distinct character of their neighborhood.<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.6.6&#8243; custom_padding=&#8221;||0px||false|false&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.6.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;65%&#8221; module_alignment=&#8221;center&#8221;]It&#8217;s your favorite coffee shop, late night taco stand, and farmers market. It&#8217;s your salon, your shoe repair, florist and mechanic. If you live in Glendale, it might be your local roller rink. These businesses are gathering places for the community. They&#8217;re the engines of the local economy.<\/p>\n<p>But entrepreneurs, especially in underserved areas, often don\u2019t have the resources to grow or sustain their small businesses: half of them don\u2019t survive more than five years. Last year, women and minority-owned businesses received less than 2% of available VC funding and less than 4% of available loans.<\/p>\n<p><strong>We\u2019re here to change that.<\/strong><\/p>\n<p><strong>FOUND<\/strong>\/LA connects local entrepreneurs with funding, coaching, and a like-minded community so their businesses, neighborhoods, and cities can thrive.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;||0px|||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.6.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||-1px|||&#8221; custom_padding=&#8221;||20px|||&#8221;]<\/p>\n<div class=\"one_half\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.foundla.org\/new\/wp-content\/uploads\/2018\/11\/dermalogica.png\" alt=\"\" width=\"467\" height=\"348\" class=\"alignright size-full wp-image-169\" style=\"margin-right: 3%;\" srcset=\"https:\/\/www.foundla.org\/new\/wp-content\/uploads\/2018\/11\/dermalogica.png 467w, https:\/\/www.foundla.org\/new\/wp-content\/uploads\/2018\/11\/dermalogica-300x224.png 300w\" sizes=\"(max-width: 467px) 100vw, 467px\" \/> <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.foundla.org\/new\/wp-content\/uploads\/2018\/11\/Image.png\" alt=\"\" width=\"288\" height=\"304\" class=\"alignright size-full wp-image-171\" style=\"margin-right: 3%; margin-top: 3%;\" srcset=\"https:\/\/www.foundla.org\/new\/wp-content\/uploads\/2018\/11\/Image.png 288w, https:\/\/www.foundla.org\/new\/wp-content\/uploads\/2018\/11\/Image-284x300.png 284w\" sizes=\"(max-width: 288px) 100vw, 288px\" \/><\/div>\n<div class=\"one_half et_column_last\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.foundla.org\/new\/wp-content\/uploads\/2018\/11\/why-page.png\" alt=\"\" width=\"708\" height=\"381\" class=\"alignleft size-full wp-image-173\" style=\"margin-top: 10%;\" srcset=\"https:\/\/www.foundla.org\/new\/wp-content\/uploads\/2018\/11\/why-page.png 708w, https:\/\/www.foundla.org\/new\/wp-content\/uploads\/2018\/11\/why-page-300x161.png 300w, https:\/\/www.foundla.org\/new\/wp-content\/uploads\/2018\/11\/why-page-480x258.png 480w\" sizes=\"(max-width: 708px) 100vw, 708px\" \/><\/div>\n<div class=\"clear\"><\/div>\n<p>&nbsp;<\/p>\n<div class=\"smltxt\">[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.6.2&#8243; _module_preset=&#8221;default&#8221;][dsm_text_divider header=&#8221;Meet The Founders&#8221; _builder_version=&#8221;4.6.2&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#364753&#8243; header_font_size=&#8221;20px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||40px|||&#8221;][\/dsm_text_divider][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.6.2&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;65%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||1px|||&#8221; custom_padding=&#8221;||40px|||&#8221;]<\/p>\n<p>After immigrating to Los Angeles in 1983, Jane and Raymond Wurwand self-funded their small business on $14,000 and bootstrapped it up to become the number one skin care product in the professional salon industry. Dermalogica is now a global brand, and every product is still made in Los Angeles.<\/p>\n<p>Their experience in the salon industry taught them the blueprint for success for small business. It sparked their idea to support other entrepreneurs, so they created FOUND\/LA, an initiative of Wurwand Foundation. They offer funding, mentorship, and educational resources for all types of businesses.<\/p>\n<p>[\/et_pb_text][dsm_text_divider header=&#8221;Our Partners&#8221; _builder_version=&#8221;4.6.2&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#364753&#8243; header_font_size=&#8221;20px&#8221; custom_margin=&#8221;||-2px|||&#8221;][\/dsm_text_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.6.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px|||&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.6.2&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/www.foundla.org\/new\/wp-content\/uploads\/2020\/09\/Opportunity-Fund-logo-square.png&#8221; title_text=&#8221;Opportunity Fund logo square&#8221; _builder_version=&#8221;4.6.2&#8243; 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They create jobs, connect neighbors, and contribute to the distinct character of their neighborhood.It&#8217;s your favorite coffee shop, late night taco stand, and farmers market. It&#8217;s your salon, your shoe repair, florist and mechanic. If you live in Glendale, it might be your local roller rink. These businesses are gathering places for the community. They&#8217;re the engines of the local economy. But entrepreneurs, especially in underserved areas, often don\u2019t have the resources to grow or sustain their small businesses: half of them don\u2019t survive more than five years. Last year, women and minority-owned businesses received less than 2% of available VC funding and less than 4% of available loans. We\u2019re here to change that. FOUND\/LA connects local entrepreneurs with funding, coaching, and a like-minded community so their businesses, neighborhoods, and cities can thrive. &nbsp; <div class=\"et_pb_module dsm_text_divider dsm_text_divider_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dsm-text-divider-wrapper dsm-text-divider-align-center et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"dsm-text-divider-before dsm-divider\"><\/div>\n\t\t\t\t<h3 class=\"dsm-text-divider-header et_pb_module_header\"><span>Meet The Founders<\/span><\/h3>\n\t\t\t\t<div class=\"dsm-text-divider-after dsm-divider\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>After immigrating to Los Angeles in 1983, Jane and Raymond Wurwand self-funded their small business on $14,000 and bootstrapped it up to become the number one skin care product in the professional salon industry. Dermalogica is now a global brand, and every product is still made in Los Angeles. Their experience [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":332,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<div class=\"light-full-width move-up\">\n<p class=\"plarge\">Local businesses build strong communities. They create jobs, connect neighbors, and contribute to the distinct character of their neighborhood.<\/p> \n<div class=\"clearfix\"><\/div>\n<\/div>\n\n<div class=\"smltxt\">\n\n<p style=\"font-size: 16px\">It's your favorite coffee shop, late night taco stand, and farmers market. It's your salon, your shoe repair, florist and mechanic. If you live in Glendale, it might be your local roller rink. These businesses are gathering places for the community. They're the engines of the local economy.<\/p>\n\n<p style=\"font-size: 16px\">But entrepreneurs, especially in underserved areas, often don\u2019t have the resources to grow or sustain their small businesses: half of them don\u2019t survive more than five years. Last year, women and minority-owned businesses received less than 2% of available VC funding and less than 4% of available loans.<\/p>\n\n<p style=\"font-size: 16px\"><strong>We\u2019re here to change that.<\/strong><\/p>\n\n<p style=\"font-size: 16px\"><strong>FOUND<\/strong>\/LA connects local entrepreneurs with funding, coaching, and a like-minded community so their businesses, neighborhoods, and cities can thrive.<\/p>\n<\/div>\n\n[one_half]\n<img src=\"https:\/\/www.foundla.org\/new\/wp-content\/uploads\/2018\/11\/dermalogica.png\" alt=\"\" width=\"467\" height=\"348\" class=\"alignright size-full wp-image-169\" style=\"margin-right: 3%\">\n<img src=\"https:\/\/www.foundla.org\/new\/wp-content\/uploads\/2018\/11\/Image.png\" alt=\"\" width=\"288\" height=\"304\" class=\"alignright size-full wp-image-171\" style=\"margin-right: 3%;margin-top: 3%\">\n[\/one_half][one_half_last]\n<img src=\"https:\/\/www.foundla.org\/new\/wp-content\/uploads\/2018\/11\/why-page.png\" alt=\"\" width=\"708\" height=\"381\" class=\"alignleft size-full wp-image-173\" style=\"margin-top: 10%\">\n[\/one_half_last]\n\n<div class=\"smltxt\">\n<h2 style=\"text-align: center;letter-spacing: 3px\"><strong>MEET THE FOUNDERS<\/strong><\/h2>\n\n<p style=\"font-size: 16px\">After immigrating to Los Angeles in 1983, Jane and Raymond Wurwand self-funded their small business on $14,000 and bootstrapped it up to become the number one skin care product in the professional salon industry. Dermalogica is now a global brand, and every product is still made in Los Angeles.<\/p>\n\n<p style=\"font-size: 16px\">Their experience in the salon industry taught them the blueprint for success for small business. It sparked their idea to support other entrepreneurs, so they created FOUND\/LA, an initiative of Wurwand Foundation. They offer funding, mentorship, and educational resources for all types of businesses.<\/p> \n<\/div>\n\n<hr>\n\n<div class=\"smltxt\">\n<h2 style=\"text-align: center;letter-spacing: 3px\"><strong>OUR PARTNERS<\/strong><\/h2>\n<img src=\"https:\/\/www.foundla.org\/new\/wp-content\/uploads\/2020\/07\/updated-logos.png\" alt=\"\" height=\"200\" class=\"aligncenter size-full\" \/>\n<\/div>\n\n<div class=\"light-full-width\">\n[one_half padding=\"60px 0 0 0\"]\n<p style=\"font-size: 20px;color: #2e404d\">Sign up for updates from <strong>FOUND<\/strong>\/LA<\/p>\n[\/one_half][one_half_last padding=\"25px 0 0 0\"]\n<div class=\"frmbox\">[gravityform id=\"1\" title=\"false\" description=\"false\" ajax=\"true\"]\n<\/div>\n[\/one_half_last]\n<div class=\"clearfix\"><\/div>\n<\/div>","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-1208","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why - Found\/LA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.foundla.org\/new\/why\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why - Found\/LA\" \/>\n<meta property=\"og:description\" content=\"Local businesses build strong communities. 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