{"id":3668,"date":"2025-06-12T16:57:05","date_gmt":"2025-06-12T16:57:05","guid":{"rendered":"https:\/\/www.foundla.org\/new\/?p=3668"},"modified":"2025-06-13T20:06:06","modified_gmt":"2025-06-13T20:06:06","slug":"how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business","status":"publish","type":"post","link":"https:\/\/www.foundla.org\/new\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\/","title":{"rendered":"How to Use Instagram, Facebook & TikTok Features to Support Your Small Business"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

By Cecilia Martinez<\/p>\n\n\n\n

Social media has evolved far beyond likes and selfies. It’s now one of the most powerful tools small business owners can use to connect with customers, tell their story, and drive real results. Whether you\u2019re launching a new product, hosting a workshop, or just trying to stay top of mind, platforms like Instagram, Facebook, and TikTok offer built-in tools that make it easier than ever to grow your business online.<\/p>\n\n\n\n

Here\u2019s a look at the latest features on each platform plus simple ways to start using them right away.<\/p>\n\n\n\n

Instagram & Facebook Shops<\/strong><\/h2>\n\n\n\n

Instagram and Facebook now let you create a digital storefront directly within the apps. That means your products can show up in the Shop tab, be tagged in posts and Stories, and even purchased without your customer ever leaving the app. Whether you sell candles, cookies, or curated vintage, Shops let you turn casual scrolling into sales.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What can you do now?<\/em><\/strong>
Get started by setting up your shop through Meta\u2019s Commerce Manager<\/a>, making sure your product descriptions are clear and visuals are high-quality. Then, tag your products in Reels and Stories so followers can easily shop what they see.<\/p>\n\n\n\n

Live Shopping & Badges on Instagram<\/strong><\/h2>\n\n\n\n

Going Live is still one of the most effective ways to connect with your audience in real time. Now, with Live Shopping, you can tag products during the broadcast so viewers can tap and purchase instantly. And if you\u2019re a service-based business, Instagram\u2019s Badges feature lets your audience support you financially during Live videos.<\/p>\n\n\n\n

What can you do now?<\/em><\/strong>
Start scheduling regular Lives whether it\u2019s a behind-the-scenes moment, product demo, or customer Q&A. Make sure to tag your products and turn on Badges so followers can show their love while you stream.<\/p>\n\n\n\n

Instagram Guides<\/strong><\/h2>\n\n\n\n

If you\u2019ve ever wanted to curate content around a theme like \u201cHoliday Gift Picks\u201d or \u201cSelf-Care Favorites\u201d, Instagram Guides make it easy. You can group your own posts, products, or saved content into scrollable guides that act like mini blog posts on your profile.<\/p>\n\n\n\n

What can you do now?<\/em><\/strong>
Create your first Guide using existing posts or tagged content. Then, promote it through Stories and your bio to help followers explore more of what you offer all in one place.<\/p>\n\n\n\n

TikTok Shop & Live Shopping<\/strong><\/h2>\n\n\n\n

TikTok\u2019s viral power isn\u2019t just for big brands, it’s made a real impact for small businesses, too. With the TikTok Shop and Live Shopping tools, you can link your products to videos, Lives, and your profile. Customers can purchase instantly, turning a scroll into a sale.<\/p>\n\n\n\n

<\/p>\n\n\n\n

What can you do now?<\/em><\/strong>
Open your TikTok Shop through the Seller Center and start experimenting with short, engaging videos that showcase your products. Consider going Live to chat with followers, show off what\u2019s new, and create a sense of urgency and excitement.<\/p>\n\n\n\n

Reels & TikToks: Short-Form Video is Still King<\/strong><\/h2>\n\n\n\n

Short videos are still one of the best ways to boost reach and engagement. From tutorials and tips to customer shoutouts and day-in-the-life clips, these formats give your audience a quick and authentic glimpse into your brand.<\/p>\n\n\n\n

What can you do now?<\/em><\/strong>
Record a 15\u201330 second video answering a common customer question, sharing your \u201cwhy,\u201d or spotlighting your product in action. Don\u2019t worry about perfection \u2014 people are looking for personality, not polish. Bonus points if you use trending audio or hashtags to boost visibility.<\/p>\n\n\n\n

Don\u2019t Just Post \u2014 Build Community<\/strong><\/h2>\n\n\n\n

No matter which features you use, the real power of social media is in making people feel seen and connected. That means replying to DMs, engaging with comments, and showing appreciation for your followers.<\/p>\n\n\n\n

What can you do now?<\/em><\/strong>
Use Instagram Stories to run quick polls, ask for feedback, or invite followers behind the scenes. Re-share customer content, leave thoughtful comments on partner accounts, and keep the conversation going even after the post goes live.<\/p>\n\n\n\n

In conclusion, social media might feel overwhelming at times, but it\u2019s also one of the most accessible, low-cost tools out there for growing your small business. You don\u2019t have to do everything  just start where you are, stay consistent, and experiment as you go. Every post is a chance to connect with someone who wants what you offer.<\/p>\n\n\n\n

The best part? Your story is already worth sharing.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Cecilia Martinez Social media has evolved far beyond likes and selfies. It’s now one of the most powerful tools small business owners can use to connect with customers, tell their story, and drive real results. Whether you\u2019re launching a new product, hosting a workshop, or just trying to stay top of mind, platforms like […]<\/p>\n","protected":false},"author":2,"featured_media":3669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"\n

\"\"<\/figure>\n\n\n\n

By Cecilia Martinez<\/p>\n\n\n\n

Social media has evolved far beyond likes and selfies. It's now one of the most powerful tools small business owners can use to connect with customers, tell their story, and drive real results. Whether you\u2019re launching a new product, hosting a workshop, or just trying to stay top of mind, platforms like Instagram, Facebook, and TikTok offer built-in tools that make it easier than ever to grow your business online.<\/p>\n\n\n\n

Here\u2019s a look at the latest features on each platform plus simple ways to start using them right away.<\/p>\n\n\n\n

Instagram & Facebook Shops<\/strong><\/h2>\n\n\n\n

Instagram and Facebook now let you create a digital storefront directly within the apps. That means your products can show up in the Shop tab, be tagged in posts and Stories, and even purchased without your customer ever leaving the app. Whether you sell candles, cookies, or curated vintage, Shops let you turn casual scrolling into sales.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What can you do now?<\/em><\/strong>
Get started by setting up your shop through Meta\u2019s Commerce Manager<\/a>, making sure your product descriptions are clear and visuals are high-quality. Then, tag your products in Reels and Stories so followers can easily shop what they see.<\/p>\n\n\n\n

Live Shopping & Badges on Instagram<\/strong><\/h2>\n\n\n\n

Going Live is still one of the most effective ways to connect with your audience in real time. Now, with Live Shopping, you can tag products during the broadcast so viewers can tap and purchase instantly. And if you\u2019re a service-based business, Instagram\u2019s Badges feature lets your audience support you financially during Live videos.<\/p>\n\n\n\n

What can you do now?<\/em><\/strong>
Start scheduling regular Lives whether it\u2019s a behind-the-scenes moment, product demo, or customer Q&A. Make sure to tag your products and turn on Badges so followers can show their love while you stream.<\/p>\n\n\n\n

Instagram Guides<\/strong><\/h2>\n\n\n\n

If you\u2019ve ever wanted to curate content around a theme like \u201cHoliday Gift Picks\u201d or \u201cSelf-Care Favorites\u201d, Instagram Guides make it easy. You can group your own posts, products, or saved content into scrollable guides that act like mini blog posts on your profile.<\/p>\n\n\n\n

What can you do now?<\/em><\/strong>
Create your first Guide using existing posts or tagged content. Then, promote it through Stories and your bio to help followers explore more of what you offer all in one place.<\/p>\n\n\n\n

TikTok Shop & Live Shopping<\/strong><\/h2>\n\n\n\n

TikTok\u2019s viral power isn\u2019t just for big brands, it's made a real impact for small businesses, too. With the TikTok Shop and Live Shopping tools, you can link your products to videos, Lives, and your profile. Customers can purchase instantly, turning a scroll into a sale.<\/p>\n\n\n\n

<\/p>\n\n\n\n

What can you do now?<\/em><\/strong>
Open your TikTok Shop through the Seller Center and start experimenting with short, engaging videos that showcase your products. Consider going Live to chat with followers, show off what\u2019s new, and create a sense of urgency and excitement.<\/p>\n\n\n\n

Reels & TikToks: Short-Form Video is Still King<\/strong><\/h2>\n\n\n\n

Short videos are still one of the best ways to boost reach and engagement. From tutorials and tips to customer shoutouts and day-in-the-life clips, these formats give your audience a quick and authentic glimpse into your brand.<\/p>\n\n\n\n

What can you do now?<\/em><\/strong>
Record a 15\u201330 second video answering a common customer question, sharing your \u201cwhy,\u201d or spotlighting your product in action. Don\u2019t worry about perfection \u2014 people are looking for personality, not polish. Bonus points if you use trending audio or hashtags to boost visibility.<\/p>\n\n\n\n

Don\u2019t Just Post \u2014 Build Community<\/strong><\/h2>\n\n\n\n

No matter which features you use, the real power of social media is in making people feel seen and connected. That means replying to DMs, engaging with comments, and showing appreciation for your followers.<\/p>\n\n\n\n

What can you do now?<\/em><\/strong>
Use Instagram Stories to run quick polls, ask for feedback, or invite followers behind the scenes. Re-share customer content, leave thoughtful comments on partner accounts, and keep the conversation going even after the post goes live.<\/p>\n\n\n\n

In conclusion, social media might feel overwhelming at times, but it\u2019s also one of the most accessible, low-cost tools out there for growing your small business. You don\u2019t have to do everything  just start where you are, stay consistent, and experiment as you go. Every post is a chance to connect with someone who wants what you offer.<\/p>\n\n\n\n

The best part? Your story is already worth sharing.<\/p>\n","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[9],"class_list":["post-3668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business-news","tag-small-business-news"],"yoast_head":"\nHow to Use Instagram, Facebook & TikTok Features to Support Your Small Business - Found\/LA<\/title>\n<meta name=\"description\" content=\"Social media is now one of the most powerful tools small business owners can use to connect with customers, and tell their story.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.foundla.org\/new\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Instagram, Facebook & TikTok Features to Support Your Small Business - Found\/LA\" \/>\n<meta property=\"og:description\" content=\"Social media is now one of the most powerful tools small business owners can use to connect with customers, and tell their story.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.foundla.org\/new\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Found\/LA\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-12T16:57:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-13T20:06:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.foundla.org\/new\/wp-content\/uploads\/2025\/06\/socialmediaforsmallbusinessfoundla.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"288\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tania Mulry\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tania Mulry\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.foundla.org\\\/new\\\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.foundla.org\\\/new\\\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\\\/\"},\"author\":{\"name\":\"Tania Mulry\",\"@id\":\"https:\\\/\\\/www.foundla.org\\\/new\\\/#\\\/schema\\\/person\\\/95c6a53ab89723dab1faa47ed0928daa\"},\"headline\":\"How to Use Instagram, Facebook & TikTok Features to Support Your Small Business\",\"datePublished\":\"2025-06-12T16:57:05+00:00\",\"dateModified\":\"2025-06-13T20:06:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.foundla.org\\\/new\\\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\\\/\"},\"wordCount\":740,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.foundla.org\\\/new\\\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.foundla.org\\\/new\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/socialmediaforsmallbusinessfoundla.jpg\",\"keywords\":[\"Small Business News\"],\"articleSection\":[\"Small Business News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.foundla.org\\\/new\\\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.foundla.org\\\/new\\\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\\\/\",\"url\":\"https:\\\/\\\/www.foundla.org\\\/new\\\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\\\/\",\"name\":\"How to Use Instagram, Facebook & TikTok Features to Support Your Small Business - Found\\\/LA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.foundla.org\\\/new\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.foundla.org\\\/new\\\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.foundla.org\\\/new\\\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.foundla.org\\\/new\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/socialmediaforsmallbusinessfoundla.jpg\",\"datePublished\":\"2025-06-12T16:57:05+00:00\",\"dateModified\":\"2025-06-13T20:06:06+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.foundla.org\\\/new\\\/#\\\/schema\\\/person\\\/95c6a53ab89723dab1faa47ed0928daa\"},\"description\":\"Social media is now one of the most powerful tools small business owners can use to connect with customers, and tell their story.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.foundla.org\\\/new\\\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.foundla.org\\\/new\\\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.foundla.org\\\/new\\\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.foundla.org\\\/new\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/socialmediaforsmallbusinessfoundla.jpg\",\"contentUrl\":\"https:\\\/\\\/www.foundla.org\\\/new\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/socialmediaforsmallbusinessfoundla.jpg\",\"width\":512,\"height\":288},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.foundla.org\\\/new\\\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.foundla.org\\\/new\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Use Instagram, Facebook & TikTok Features to Support Your Small Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.foundla.org\\\/new\\\/#website\",\"url\":\"https:\\\/\\\/www.foundla.org\\\/new\\\/\",\"name\":\"Found\\\/LA\",\"description\":\"Local businesses make up the color, flavor, and character of the neighborhoods we love and want to live in.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.foundla.org\\\/new\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.foundla.org\\\/new\\\/#\\\/schema\\\/person\\\/95c6a53ab89723dab1faa47ed0928daa\",\"name\":\"Tania Mulry\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92e72fcaa38a9e9035e53b5ac4af77a90294b6e342417a73ca17d14d994bd0b5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92e72fcaa38a9e9035e53b5ac4af77a90294b6e342417a73ca17d14d994bd0b5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/92e72fcaa38a9e9035e53b5ac4af77a90294b6e342417a73ca17d14d994bd0b5?s=96&d=mm&r=g\",\"caption\":\"Tania Mulry\"},\"url\":\"https:\\\/\\\/www.foundla.org\\\/new\\\/author\\\/steamwork\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Use Instagram, Facebook & TikTok Features to Support Your Small Business - Found\/LA","description":"Social media is now one of the most powerful tools small business owners can use to connect with customers, and tell their story.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.foundla.org\/new\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\/","og_locale":"en_US","og_type":"article","og_title":"How to Use Instagram, Facebook & TikTok Features to Support Your Small Business - Found\/LA","og_description":"Social media is now one of the most powerful tools small business owners can use to connect with customers, and tell their story.","og_url":"https:\/\/www.foundla.org\/new\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\/","og_site_name":"Found\/LA","article_published_time":"2025-06-12T16:57:05+00:00","article_modified_time":"2025-06-13T20:06:06+00:00","og_image":[{"width":512,"height":288,"url":"https:\/\/www.foundla.org\/new\/wp-content\/uploads\/2025\/06\/socialmediaforsmallbusinessfoundla.jpg","type":"image\/jpeg"}],"author":"Tania Mulry","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tania Mulry","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.foundla.org\/new\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\/#article","isPartOf":{"@id":"https:\/\/www.foundla.org\/new\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\/"},"author":{"name":"Tania Mulry","@id":"https:\/\/www.foundla.org\/new\/#\/schema\/person\/95c6a53ab89723dab1faa47ed0928daa"},"headline":"How to Use Instagram, Facebook & TikTok Features to Support Your Small Business","datePublished":"2025-06-12T16:57:05+00:00","dateModified":"2025-06-13T20:06:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.foundla.org\/new\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\/"},"wordCount":740,"commentCount":0,"image":{"@id":"https:\/\/www.foundla.org\/new\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.foundla.org\/new\/wp-content\/uploads\/2025\/06\/socialmediaforsmallbusinessfoundla.jpg","keywords":["Small Business News"],"articleSection":["Small Business News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.foundla.org\/new\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.foundla.org\/new\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\/","url":"https:\/\/www.foundla.org\/new\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\/","name":"How to Use Instagram, Facebook & TikTok Features to Support Your Small Business - Found\/LA","isPartOf":{"@id":"https:\/\/www.foundla.org\/new\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.foundla.org\/new\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\/#primaryimage"},"image":{"@id":"https:\/\/www.foundla.org\/new\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.foundla.org\/new\/wp-content\/uploads\/2025\/06\/socialmediaforsmallbusinessfoundla.jpg","datePublished":"2025-06-12T16:57:05+00:00","dateModified":"2025-06-13T20:06:06+00:00","author":{"@id":"https:\/\/www.foundla.org\/new\/#\/schema\/person\/95c6a53ab89723dab1faa47ed0928daa"},"description":"Social media is now one of the most powerful tools small business owners can use to connect with customers, and tell their story.","breadcrumb":{"@id":"https:\/\/www.foundla.org\/new\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.foundla.org\/new\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.foundla.org\/new\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\/#primaryimage","url":"https:\/\/www.foundla.org\/new\/wp-content\/uploads\/2025\/06\/socialmediaforsmallbusinessfoundla.jpg","contentUrl":"https:\/\/www.foundla.org\/new\/wp-content\/uploads\/2025\/06\/socialmediaforsmallbusinessfoundla.jpg","width":512,"height":288},{"@type":"BreadcrumbList","@id":"https:\/\/www.foundla.org\/new\/how-to-use-instagram-facebook-tiktok-features-to-support-your-small-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.foundla.org\/new\/"},{"@type":"ListItem","position":2,"name":"How to Use Instagram, Facebook & TikTok Features to Support Your Small Business"}]},{"@type":"WebSite","@id":"https:\/\/www.foundla.org\/new\/#website","url":"https:\/\/www.foundla.org\/new\/","name":"Found\/LA","description":"Local businesses make up the color, flavor, and character of the neighborhoods we love and want to live in.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.foundla.org\/new\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.foundla.org\/new\/#\/schema\/person\/95c6a53ab89723dab1faa47ed0928daa","name":"Tania Mulry","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/92e72fcaa38a9e9035e53b5ac4af77a90294b6e342417a73ca17d14d994bd0b5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/92e72fcaa38a9e9035e53b5ac4af77a90294b6e342417a73ca17d14d994bd0b5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/92e72fcaa38a9e9035e53b5ac4af77a90294b6e342417a73ca17d14d994bd0b5?s=96&d=mm&r=g","caption":"Tania Mulry"},"url":"https:\/\/www.foundla.org\/new\/author\/steamwork\/"}]}},"_links":{"self":[{"href":"https:\/\/www.foundla.org\/new\/wp-json\/wp\/v2\/posts\/3668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.foundla.org\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.foundla.org\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.foundla.org\/new\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foundla.org\/new\/wp-json\/wp\/v2\/comments?post=3668"}],"version-history":[{"count":4,"href":"https:\/\/www.foundla.org\/new\/wp-json\/wp\/v2\/posts\/3668\/revisions"}],"predecessor-version":[{"id":3681,"href":"https:\/\/www.foundla.org\/new\/wp-json\/wp\/v2\/posts\/3668\/revisions\/3681"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.foundla.org\/new\/wp-json\/wp\/v2\/media\/3669"}],"wp:attachment":[{"href":"https:\/\/www.foundla.org\/new\/wp-json\/wp\/v2\/media?parent=3668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.foundla.org\/new\/wp-json\/wp\/v2\/categories?post=3668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foundla.org\/new\/wp-json\/wp\/v2\/tags?post=3668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}