Marcia (Pinky) Charles, Pinky Rose Boutique, FOUND/LA Entrepreneur

NAME
Marcia (Pinky) Charles

LOCATION
Pinky Rose Boutique

5370 West Pico Blvd Los Angeles, CA 90019

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WEBSITE
pinkyroseboutique.com

YEAR FOUNDED
2003

PINKY ROSE BOUTIQUE

OUR PURPOSE

To serve! I work to create a happy environment for shopping for all occasions and serve as a platform for designers to showcase their creations of total uniqueness.

WHY WE DO IT

I have a special ability to connect and style any individual. It’s incredibly important in the fashion industry to listen to the needs of your customers. From there, the creation is easy. People come to me for the connection, the supreme service I provide, and the budget-friendly, quality clothing.

MY STORY

“I’ve been working in the fashion industry since I was 15 and am completely self-taught. I decided it was time to put my buying, merchandising, and styling skills to use in my own shop.

After listening to my customer’s comments on what they didn’t like about clothes for years, I decided to create my own line of dresses to alleviate their concerns. I created the Nadda Dress, which I now sell at Pinky Rose and other locations throughout the country.”

WHY WE LOVE OUR NEIGHBORHOOD

I love the way it’s evolved. I was the first boutique on Pico when we opened 15 years ago, and now it feels like other businesses are starting to see the potential the street has to offer.

THE BIGGEST CHALLENGE WE FACED

Getting clients. There wasn’t any walk-in traffic when I opened, so I had to get creative about bringing people into the store.

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“It’s incredibly important in the fashion industry to listen to the needs of your customers.”

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